Andalus Trading Company
Another project in the Middle East – this time an identity for an electrical superstore. The interesting thing is that most shoppers come out at night as it’s too hot during the day. This means all concept work was based on illuminated signage and branding. It also had to be dual language.
The image above is the ‘print’ version of the identity – which naturally has flatter colours. All others were rgb to show the richer colours.
The bottom image shows one of the store fascias. It was a 60m curved frontage wrapping round a street corner so branding went at each end rather than centrally.