London 2012 Olympics
As one of Heathrow’s approved design suppliers for the London 2012 Olympic and Paralympic Games, we got involved in a myriad of projects to make the Games family have a smooth entry and exit from Heathrow – the Games gateway.
From volunteer t-shirts to media and press vouchers, to wishing trees and Border Force accreditation lane signing we immersed ourselves in a world of pink and purple!
The biggest challenge was processing all the athletes and officials that wanted to go back home the day after the closing ceremony – some 35,000 of them – with all their sporting belongings like javelins, shot putts, pole vaults etc. Heathrow’s answer was to build a temporary Games terminal to manage the security aspect better. The temporary terminal was decorated as if it was a London park – the team even dressed the security desks as hedges. Photo opportunities were provided with a wishing tree, some deer, a London bus and beefeaters and guardsmen.