Stansted Airport Pre-MAG
When the Monopolies Commission forced BAA plc to sell Stansted – as they had done earlier with Gatwick – there was a hiatus period when the airport couldn’t use BAA’s branding but couldn’t start to use MAG branding either.
Working directly with Stansted’s Executive Directors we developed a strong, clean brand package that bridged this gap which clearly defined their future ambitions.
Aimed directly at connecting London to the airport, we ran videos and fixed adverts on the section of London Underground nearest Stansted’s transport links.