Tracie Marquardt
Every now and again we get approached by a previous client who’s changed roles or moved to help them out again. In this instance, a previous client had moved to Germany for work and had a friend who needed help.
Tracie, a Canadian by birth but also working primarily in Germany, already had a successful auditing business – QAC – but it couldn’t promote her other far-reaching interests and passions. So we separated out the two offers and created her own brand so she could explain these other skills easier.
The ‘logo’ is a stylised version of her own signature and the revised palette unifies her own offer and her company’s.
The rebranding also includes websites, social media and a whole host of e-books.