No-Nonsense Design

Big agency creativity and thinking without the big agency price tag

Getting the message across...

with clear and effective communication

Heathrow Wayfinding

Heathrow Wayfinding
Heathrow Wayfinding
Heathrow Wayfinding
Heathrow Wayfinding

Heathrow Wayfinding

Good wayfinding is crucial to any public space that moves millions of people through it each year.

And it’s all in the planning – making sure every route is considered and joined-up – not just from a locational or directional point of view but also from a personal perspective. Does the passenger have time on their hands? Are they anxious? Are we giving them the right information at the right point in their journey?

A good sign system is much more than whether you can read the words on a sign.

Our 2024 version of the Airport Wayfinding: Sign Design Standard provides a major update to the previous publication. It recalculates accessible viewing distances, colour contrasts and addresses requirements for both hidden and physical disabilities.

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Wayfinding

Code Software

Code Software
Code Software
Code Software
Code Software
Code Software

Code Software

Code Software, formed in 2013, operates through a global network of 50+ strategic partners, and serve 30,000+ customers, from SMEs to the largest global organisations. Like their partners and customers, they work collaboratively across borders and time zones. 

Working within the field of telecoms they have developed robust and adaptable reporting tools for unified communications and collaboration (UC&C). But giving this fast-moving business a new sense of perspective required us to develop a new strategy and hierarchy that future-proofed their suite of ever-developing products and services.

We’ve updated their branding, delivered flexible templates for all forms of comms including technical datasheets and legal agreements and looked at themes for social media campaigns. The most recent work was for their multi-level Partnership Programme.

Tags

Branding
Graphics

HS2 ‘Discover Euston’ hoardings and wayfinding

HS2 'Discover Euston' hoardings and wayfinding
HS2 'Discover Euston' hoardings and wayfinding
HS2 'Discover Euston' hoardings and wayfinding
HS2 'Discover Euston' hoardings and wayfinding
HS2 'Discover Euston' hoardings and wayfinding
HS2 'Discover Euston' hoardings and wayfinding

HS2 ‘Discover Euston’ hoardings and wayfinding

We’ve been working with MaceDragados Joint Venture (MDJV) since November 2020 on Phase 2 of the new station redevelopment. The project has involved digging down for the foundations for the new Euston Station extension for the HS2 service. To protect the public from the works – and to help them navigate around and between the sites – we’ve produced the hoarding graphics and designed the wayfinding system for somewhere close to 3km so far.

We’ve also worked with MDJV on other spin-off projects including a Team Euston brand, the interior signing of the site offices and welfare blocks, branding the induction room, installation guides for the planning application packs and a Net Zero Carbon Strategy comms pack.

A nice addition was the installation of two 5m external lightboxes to create an archway between Euston and Drummond Street – to help with the ‘sense of place’ into and through the site.

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Graphics

Wayfinding

Heathrow Crisis

Heathrow Crisis
Heathrow Crisis
Heathrow Crisis
Heathrow Crisis
Heathrow Crisis
Heathrow Crisis

Heathrow Crisis

Some say we’re adrenaline junkies but our pragmatic and speedy solutions to unforeseen events have been called upon more times than we’d like to remember. From the volcanic ash cloud (from that unpronounceable volcano) to the security lockdown after 9/11, and from the recent COVID-19 pandemic to strikes, we’ve responded with monoliths, wobblers, tensator tops, pull-ups, pop-ups and digital screens – often in multiple languages.

The process has been refined now so that pre-prepared screens can be uploaded within one hour of notification of an event – from a ‘playbook’ of over 50 situations.

Designs for hardware are then printed and installed – mostly overnight – but we have installed within 4 hours before.

Tags

Graphics

Dr. Martens

Dr. Martens
Dr. Martens
Dr. Martens
Dr. Martens

Dr. Martens

Dr. Martens is a very well-known and instantly recognisable brand across the world. Most of their existing focus has been on product branding – their iconic boots and shoes.

We advised the company on how to structure and implement its internal ‘people focused’ messages and comms to improve current employee engagement. We have been involved from the start in high-level strategic discusions and have helped the company fine-tune its values and beliefs through to identifying and designing targeted communications material including a set of four regional Management Incentive Scheme brochures and a wage packet mailer that introduces the employees to their new Culture Champions.

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Graphics

Inspired

Inspired Ventures
Inspired Challenge
Inspired Escapes
Inspired
Inspired

Inspired

Inspired Ventures is a social business providing bespoke charitable foundation services for charities, businesses, and individuals. It supports these foundations through Together Inspired, an online social networking/fundraising platform designed to inspire collaborative fundraising and promote charitable giving, and Inspired Escapes, a travel company offering group adventures and challenges that emphasise social and environmental responsibility.

No-Nonsense Design has been intimately involved in all aspects of the design process, from strategic thinking to website design to promotional material.

Tags

Branding
Graphics
Websites

Envalis

Envalis
Envalis
Envalis

Envalis

Our clients are based all over the UK and beyond, but in this case we did some work for a local pharmaceutical and life sciences recruitment company, based just a few doors away from us.

They needed an identity and website to reflect the very specific sector they work in. After studying the visual landscape of their clients, their competitors and the big players in the industry, we came up with some logo concepts, a colour palette and other visuals.

These were then carried forward to the website, which includes a live database of vacancies. The client was very happy with the result and has asked us to be involved in future projects.

Tags

Branding
Websites

Heathrow Airport websites

Heathrow Airport websites - the Heathrow Directory
Heathrow Airport websites - the Heathrow directory
Heathrow Airport websites
Heathrow Airport websites - Fly Quieter and Greener
Heathrow Airport websites - HAAG

Heathrow Airport websites

Heathrow is one of the world’s busiest airports, handling over 80 million passengers. With 90 airlines offering flights to 214 destinations it’s a challenge to keep everything running smoothly. An operation of this scale brings with it a requirement for easy access to online resources and data for the public – and also for staff and suppliers.

We operate a number of private – and public – websites on behalf of Heathrow Airport, to provide information and data to interested parties. One of the public sites, Fly Quieter and Greener, monitors and scores the environmental efficiency of the airlines on a quarterly basis. Another, for their independent accessibility group, helps Heathrow to deliver its vision to become the industry’s leading airport in accessibility and inclusion.

Behind the scenes, two other sites enable staff and suppliers to download resources to assist them in the running of the airport. One is a directory of all the logos of airlines, their tailfins and all of Heathrow’s pictograms. Another site has a ready-made library of branded temporary signs covering wayfinding, construction, emergencies and facilities management. Over 1,200 signs have been pre-produced but there is still the option to make your own with our bespoke sign app.

These websites require regular updates, sometimes daily or weekly. As well as regularly scheduled updates, we are on call to publish data at short notice as and when required.

Naturally, the websites are all mobile-responsive, which means they will change layout dynamically to fit all display sizes. 

Tags

Websites

Heathrow Airport Pictograms

Heathrow Pictograms
Heathrow Pictograms
Heathrow Pictograms
Heathrow Pictograms
Heathrow Pictograms

Heathrow Airport pictograms

It was once mooted that an airport shouldn’t have any more than 140 pictograms.

But with pandemics, crisis events like ash clouds and 9/11 – and the ever increasing use of technology – we beg to differ.

Since 1995 the original set of pictograms has been refined and expanded to cater for increased security measures, greater assistance services, multi-faith prayer rooms and additional services like in-terminal yoga and spa facilities.

We now have over 300 pictograms in the portfolio and there seems no sign of letting up!

Tags

Branding
Wayfinding

Heathrow Flight Information Displays

Heathrow Flight Information Displays
Heathrow Flight Information Displays
Heathrow Flight Information Displays
Heathrow Flight Information Displays

Heathrow Flight Information Displays

FID screens are the fastest and most flexible way of relaying information across Heathrow. And there’s now alot of them – over 11,000 at the last count.

It’s a well considered solution. Revolving screens of our designs support the airports’ key messages alongside live flight information and wayfinding information (also us).

Each airline requires nine screens for a ‘basic’ service. Add in first class, premium and premium economy variants and that total jumps considerably. Then multiply by 82 airlines and it soon obvious there’s a lot to look after.

Tags

Graphics
Wayfinding