No-Nonsense Design

Big agency creativity and thinking without the big agency price tag

Getting the message across...

with clear and effective communication

Branding

Code Software

Code Software
Code Software
Code Software
Code Software
Code Software

Code Software

Code Software, formed in 2013, operates through a global network of 50+ strategic partners, and serve 30,000+ customers, from SMEs to the largest global organisations. Like their partners and customers, they work collaboratively across borders and time zones. 

Working within the field of telecoms they have developed robust and adaptable reporting tools for unified communications and collaboration (UC&C). But giving this fast-moving business a new sense of perspective required us to develop a new strategy and hierarchy that future-proofed their suite of ever-developing products and services.

We’ve updated their branding, delivered flexible templates for all forms of comms including technical datasheets and legal agreements and looked at themes for social media campaigns. The most recent work was for their multi-level Partnership Programme.

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Branding
Graphics

Inspired

Inspired Ventures
Inspired Challenge
Inspired Escapes
Inspired
Inspired

Inspired

Inspired Ventures is a social business providing bespoke charitable foundation services for charities, businesses, and individuals. It supports these foundations through Together Inspired, an online social networking/fundraising platform designed to inspire collaborative fundraising and promote charitable giving, and Inspired Escapes, a travel company offering group adventures and challenges that emphasise social and environmental responsibility.

No-Nonsense Design has been intimately involved in all aspects of the design process, from strategic thinking to website design to promotional material.

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Branding
Graphics
Websites

Envalis

Envalis
Envalis
Envalis

Envalis

Our clients are based all over the UK and beyond, but in this case we did some work for a local pharmaceutical and life sciences recruitment company, based just a few doors away from us.

They needed an identity and website to reflect the very specific sector they work in. After studying the visual landscape of their clients, their competitors and the big players in the industry, we came up with some logo concepts, a colour palette and other visuals.

These were then carried forward to the website, which includes a live database of vacancies. The client was very happy with the result and has asked us to be involved in future projects.

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Branding
Websites

Heathrow Airport Pictograms

Heathrow Pictograms
Heathrow Pictograms
Heathrow Pictograms
Heathrow Pictograms
Heathrow Pictograms

Heathrow Airport pictograms

It was once mooted that an airport shouldn’t have any more than 140 pictograms.

But with pandemics, crisis events like ash clouds and 9/11 – and the ever increasing use of technology – we beg to differ.

Since 1995 the original set of pictograms has been refined and expanded to cater for increased security measures, greater assistance services, multi-faith prayer rooms and additional services like in-terminal yoga and spa facilities.

We now have over 300 pictograms in the portfolio and there seems no sign of letting up!

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Branding
Wayfinding

Heathrow

Heathrow
Heathrow
Heathrow

Heathrow’s identities

When ‘BAA’ was broken up by the Monopolies Commission forcing the sale of Gatwick Airport (and Stansted a few years later) each airport had to stand separately.

By 2009, we had introduced a strapline and palette of colours to differentiate Heathrow from other airports.

It was all rationalised into a set of identity guidelines that explained how they should talk, write and brand themselves. Over 1,800 comms pieces were rebranded over the following two years.

By 2014, the logo was further refined and intersecting curves were used as a graphic device to show Heathrow’s ‘worldly’ reach.

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Branding

Tracie Marquardt

Tracie Marquardt
Tracie Marquardt
Tracie Marquardt
Tracie Marquardt

Tracie Marquardt

Every now and again we get approached by a previous client who’s changed roles or moved to help them out again. In this instance, a previous client had moved to Germany for work and had a friend who needed help.

Tracie, a Canadian by birth but also working primarily in Germany, already had a successful auditing business – QAC – but it couldn’t promote her other far-reaching interests and passions. So we separated out the two offers and created her own brand so she could explain these other skills easier.

The ‘logo’ is a stylised version of her own signature and the revised palette unifies her own offer and her company’s.

The rebranding also includes websites, social media and a whole host of e-books.

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Branding
Websites

Mama Baby Play

Mama Baby Play
Mama Baby Play
Mama Baby Play
Mama Baby Play

Mama Baby Play

A simple branding project came with a few challenges as the layout of the space is complicated. Entry is at ground level with stairs and a lift to the main area on the first floor. Then there are two mezzanine areas and some further treatment rooms on the second floor.

The play area has large MDF cut-out trees as the main feature so the brand became an extension of that with a leaf theme.

Colours are more muted than you would assume for a children’s area – as this space is a chance for the mums to rest, relax and catch up with other mums while the kids can be let loose.

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Branding
Graphics
Websites

Hillingdon Community Trust

Hillingdon Community Trust
Hillingdon Community Trust
Hillingdon Community Trust

Hillingdon Community Trust

Since 2014 we have helped the Trust show how they have spent their charitable grants within their five local boroughs.

The simple report format is a folded up 630x420mm poster that folds down to a 210x210mm square brochure.

We have also designed and continue to host their website for them.

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Branding
Websites

Heathrow Assistance

Heathrow Assistance
Heathrow Assistance
Heathrow Assistance
Heathrow Assistance
Heathrow Assistance

Heathrow Assistance

In 2017 we were asked to help Heathrow improve their ‘special assistance’ service – and have been working with them ever since refining and improving it.

But the first two things we did were simple. Change the name to lose the ‘special’ was the first. Why should anybody be branded special in a fully inclusive society?

The second was to create an ‘assistance blue’ trail throughout the whole passenger journey. From the initial interaction with Heathrow’s website, through to getting on a plane, the whole route was turned blue. Additionally all text was enlarged (and proportioned) to UKAAF standards.

Staff understanding was improved by specialist training in ‘invisible disabilities’, language versions of the services were produced and Assistance areas rebranded so they are easier to see.

The project has created a ‘good’ score from the CAA, the Civil Aviation Authority.

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Branding
Graphics

Executive Business Consultancy

Exec Business Consultancy
Exec Business Consultancy
Exec Business Consultancy
Exec Business Consultancy
Exec Business Consultancy

Executive Business Consultancy

A simple but effective identity, the ‘EB’ creates a badge that can be used as a subtle branding element in it’s own right.

We are now helping the client further to expand the brand into bespoke consultations and life goal assessments.

The EB mark works well on designer goods – either blind embossed or as a silver pendant attached to the items – used as a ‘thank you’ by the client for an introduction or a placement.

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Branding
Websites